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Summary strip
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The success rate bar is green from 80% up, amber from 50% and red below that.
How the numbers are worked out
- Revenue adds up the stored price of completed orders. Orders created by Assign Subscription count at the plan’s full price, and free plan activations count as 0. See Subscriptions.
- Active subscriptions are subscriptions with the status Active and a renewal date in the future. Lifetime plans stay active for 50 years.
- MRR is not normalized. A Yearly or Lifetime subscription adds its full price to the figure, and ARR is that figure multiplied by 12.
- Churn is the number of subscriptions that are not active and were updated this month, divided by all subscriptions ever created, as a percentage.
- Conversion Rate counts completed orders, not paying users, so a user who pays several times raises it each time.

