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A channel is one account or destination that MagicPost publishes to, such as an X profile, a LinkedIn page, a Facebook Page, a WhatsApp group or a Telegram channel. You connect channels once on the Channels page, then pick them in the composer for every post. Open Publishing → Channels in the sidebar.
The networks you can connect depend on your administrator. Each network needs its developer app credentials entered under Publishing → Platforms in the admin panel first. If you see No networks are available yet, the apps are not registered. See Publishing channels.

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Networks you can connect

MagicPost can publish to X (Twitter), LinkedIn, Facebook Pages, Instagram, TikTok, YouTube, Pinterest, Threads, WhatsApp and Telegram. Each network has its own account requirements and limits. Read its page before you connect:

X

LinkedIn

Facebook

Instagram

Threads

TikTok

YouTube

Pinterest

WhatsApp

Telegram

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Connect a channel

1

Open the Add a channel card

On the Channels page, select Add a channel at the top right, or scroll to the Add a channel card. It lists every network that is available to you.
2

Choose a network

Select the network. You are sent to that network’s site to authorise MagicPost, then returned to the Channels page.
3

Approve access

Sign in on the network if asked and approve the permissions MagicPost requests. Declining returns you to Channels with The connection was cancelled.
4

Pick accounts if asked

When one authorisation gives access to several accounts, such as the Pages you manage, a Choose accounts to connect window opens. Tick the accounts you want and select Connect. Each account you pick counts as one channel.
5

Confirm

A message such as Name is connected. or N channels connected confirms the result. The channel appears in the list with the Active tag.
Connect from a browser where you are signed in to the right account on the network. The account that authorises the connection is the one MagicPost links.

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WhatsApp

WhatsApp does not send you to the network’s site. Selecting it opens a MagicPost page where you link a number. A window then lists the number’s groups, and its WhatsApp Channels and Status where the provider supports them, so you can pick where to post. Nothing is ticked for you, because a number can sit in hundreds of groups and each one you pick counts as a channel. The steps depend on the provider your administrator chose: WAHA, Whapi.Cloud or the Official Cloud API. See also WhatsApp channels.

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Telegram

Telegram does not send you to the network’s site either. Selecting it opens the Connect Telegram page, where you:
  1. Link your Telegram account by pressing Start in a chat with the bot. Where your administrator allows it, you can paste the token of a bot of your own first.
  2. Add the bot to a Telegram channel or group you run, as an admin.
Each chat you add becomes one channel, and it is connected when Telegram confirms that a linked account of yours is an admin of the chat. The steps are on Set up Telegram, and post limits are on Telegram channels.

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What you see for each channel

Each channel card shows the avatar, name, network and handle, the channel type, and its groups. A status tag shows its state: The summary tiles at the top of the page show Connected (for example 3 / 5, with slots left), Networks, Ready to publish and Published · 14 days. Use the network tabs, the Search channels box and Filters (by Status and Group) to narrow the list. The Grid and List buttons change the layout. You can also open a pre-filtered view with a link such as /app/user/channels?status=reconnect.

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Reconnect a channel

A channel needs reconnecting when it shows Expired or Disconnected. A banner at the top of the page lists these channels and warns that scheduled posts for them are skipped until the connection is restored.
1

Start the reconnect

Select the Expired or Disconnected tag, or open the actions menu on the card and choose Reconnect.
2

Authorise again

Approve access on the network, using the account you originally linked.
If you authorise a different account, MagicPost refuses with That is a different account. Reconnect using the account you originally linked. Reconnecting an existing channel never uses a new place in your plan, so you can always recover when you are at your limit. For a WhatsApp number or a Telegram chat there is no network sign-in. Reconnect opens the MagicPost page for that network instead. For Telegram, add the bot back to the chat as an admin, then click Check again. Many networks renew their authorisation automatically. For the ones that do not, the connection check shows the date until which the connection is valid.

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Check a connection

Open the actions menu on a card and choose Check connection, or select Check or Check again on the card. The Connection check window lists what MagicPost tested:
  • Authorisation shows whether the connection renews by itself, does not expire, or expires on a date. You get a warning when it ends within seven days.
  • Live check asks the network whether it still accepts the connection. Some networks cannot be asked without posting, and the window says so.
  • Paused and Rate limit appear when you paused the channel or the network asked MagicPost to wait.
The overall result is All good, Works, with notes or Needs attention. A check can also mark a channel as needing a reconnect, or put an expired channel back into service when the network accepts it again. Networks that support it offer Send a private test, which publishes a private test post so you can prove the whole path works. The window describes what the test does on that network before you run it. MagicPost also checks channels in the background, so most problems show up before a scheduled post fails. See Channel connection problems.

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Pause and resume

Open the actions menu and choose Pause. While a channel is paused, nothing goes out to it. Choose Resume to bring it back. Posts that were waiting go out shortly afterwards. A channel that needs reconnecting cannot be resumed until you reconnect it. A post scheduled for a paused channel waits for up to the hold time set by your administrator, then is not sent. The post page shows Held until and a Resume channel button. See Posts and statuses.

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Disconnect a channel

Disconnecting removes the saved authorisation and skips every post still waiting to go out to that channel.
  1. Open the actions menu on the channel and choose Disconnect.
  2. Confirm Disconnect this channel? with Disconnect.
Posts the channel already published, and their analytics, stay in MagicPost. If you connect the same account again, it returns as the same channel with its history. A reconnected account counts against your channel limit again, because a disconnected channel stops taking a place. For a WhatsApp number, Disconnect this number removes every group, WhatsApp Channel and Status linked to it at once. Disconnecting a Telegram channel does not remove the bot from the chat, so remove it in Telegram if you no longer want it there.

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Channel limit and plan

Your plan sets how many channels you can connect. The Connected tile shows the count and the places left. Reaching the limit has these effects:
  • The Add a channel button at the top is hidden, and the networks in the Add a channel card are greyed out under a limit note.
  • Starting a connection anyway returns You have connected the maximum of N channels. Upgrade your plan to add more.
  • If your plan includes no channels at all, you see Connecting channels is not included in your plan. Upgrade your plan to add channels.
  • When you pick several accounts at once and the limit is reached partway, the rest are skipped and a warning says how many.
A plan can also limit which networks you may use. Networks outside it show Not in your plan with an Upgrade link when billing is enabled. If you try to publish to such a channel, the save is refused with Your plan does not include X. Remove those channels to save this post. Plans are covered in Billing and subscription.
When billing is not turned on for the site, channels are not limited by a plan.

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Channel groups

Groups let you pick a set of channels in one click, for example all channels for one client.
  1. Select Groups at the top of the Channels page.
  2. Under New group, type a name such as Client accounts.
  3. Tick the channels under Channels in this group.
  4. Select Save group.
Group names must be unique for your account. To change a group, select the pencil icon next to it, rename it or change its channels, and save again. The trash icon deletes the group but not its channels. In the composer, your groups appear under Sets in the channel picker. See Composer.

Composer

Pick your channels and write a post.

Posting queue

Set posting times per channel.