Saved captions and brand voice

Keep reusable captions and hashtag groups, and describe your tone once so the AI writing assistant follows it.

Two library pages save you from retyping. Captions stores text and hashtag sets you reuse. Brand voices teaches the AI writing assistant how your accounts sound. Both are under Library in the sidebar.

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Captions

Open Library → Captions. The page reads Keep the lines and hashtag groups you reuse, then drop them into any post. It holds two kinds of items:

Kind	What it is
Caption	A line, opener, sign-off or call to action.
Hashtag group	A set of hashtags that you add to a caption in one click.

Switch between the two with the Captions and Hashtag groups tabs at the top.

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Create an item

1. Start a new item

   Select New caption, or New hashtag group when that tab is open.

2. Name it

   Fill in Name, for example Weekly tip opener or Product launch tags. The name is required and can be up to 160 characters. It is how you recognise the item in lists.

3. Add the text

   For a caption, write the text under Text (up to 5,000 characters). For a hashtag group, type hashtags under Hashtags, separated by spaces or commas. The hash is added for you and repeats are dropped. The group is stored as a clean single-spaced list, such as #launch #evergreen.

4. Add labels (optional)

   Labels are comma-separated words, for example launch, evergreen. They are only used to find things later.

5. Save

   Select Save. The message Saved to your library. confirms it.

The editor lets you change the kind with Caption and Hashtag group at the top.

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Find and manage items

• Search your library matches the name and the text.
• Sort by Name, Most used or Newest. Most used counts how often you inserted an item in the composer.
• Each item has Edit, Duplicate (the copy is called Title (copy)), Delete and Copy. Copying puts the text on your clipboard and shows Copied.
• A hashtag group shows its first hashtags and +N more.
• Deleting asks Delete this? and keeps any post that already uses the text unchanged.
• The list shows 12 items per page.

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Use them in the composer

In the composer, the caption toolbar has a Saved panel with Captions and Hashtags tabs and Search saved.

• A saved caption is Inserted at the cursor.
• A hashtag group is Added to the end of the caption.
• If you have nothing saved yet, the panel offers Save your first caption or Save your first hashtag group, and Manage library opens this page.

Anything saved here shows up in the composer under Saved. See Composer.

You can also save from the AI assistant. Next to an option, Save keeps it in your library without adding it to the post. See AI writing and media.

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Brand voices

A brand voice describes how an account sounds, so every caption the assistant drafts follows it. Open Library → Brand voices.

Brand voices need the AI writing feature. When your plan does not include it, Brand voices shows a lock in the sidebar and leads to the upgrade page. On the page itself, creating or editing a voice is refused with a message that it needs AI writing, while voices you already have stay listed and can be deleted. When billing is not turned on for the site, the feature is available to everyone. See AI writing and media.

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Create a voice

Select New voice. Only the Name is required. The more you add, the closer the writing sounds like you.

Field	What to write	Limit
Name	A short label, for example Acme, warm and plain-spoken.	80 characters
Language	The language to write in, or Whatever I pick each time.	28 languages
How it sounds	The tone, for example Warm, confident, never salesy. Short sentences.	160 characters
Who it speaks to	The audience, for example Small studio owners who post between client work.	255 characters
Rules it keeps	Style rules, for example Say "we", not "I". No exclamation marks.	2,000 characters
Posts that sound right	Up to three Example post fields. They shape the style only, and their content is never reused.	1,000 characters each
Hashtags it prefers	Used when you ask the assistant for hashtags. Separate them with spaces or commas.	255 characters

Tick Pick this voice for me in the writing assistant to make it your default, then select Save voice. Your first voice is made the default for you. A new default replaces the old one.

You can keep up to 20 voices. The page shows N of 20 voices, and at the limit you must delete one before adding another.

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Manage voices

Each voice card shows its tone, who it Speaks to, its Rules, and a Default tag on the default voice. The card menu (Voice actions) has Edit, Make default and Delete. Deleting asks Delete this voice? and leaves captions already written with it untouched.

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How the composer uses a voice

Open Write with AI in the composer. The Voice menu lists your voices and No voice.

• Your default voice is preselected each time you open the composer.
• If the voice has a language, the Language field takes it.
• The tone, audience, rules, example posts and preferred hashtags are sent to the model with the brief, so results follow your voice. Where the voice conflicts with the Tone you pick in the assistant, the voice wins. Preferred hashtags are used when hashtags are wanted.
• Pick No voice for a run that should not use one.
• Set one up or Manage opens this page when you have none.

Using a voice does not change what a run costs. See AI writing and media.